Start Here: Building a better onboarding experience

REWORK · 22 يوليو 2026 · حلقة 196

عن هذه الحلقة

Getting a customer through the door is one thing; making sure they understand the product is another. Jason and David break down how and why they redesigned onboarding for the latest Basecamp, why onboarding is so easy to neglect, and what it looks like when founders stay close to that first impression.

عن البرنامج

REWORK — 37signals. Jason Fried and David Heinemeier Hansson on running 37signals: building Basecamp, staying small on purpose, and doing business without the playbook.