Clearing the decks for launch

REWORK · 13 May 2026 · Episode 192

About this episode

With Basecamp 5 approaching, Jason and David describe what happens inside 37signals when the company enters launch mode: priorities shift, routine operations give way to launch work, and lower-priority tasks get parked so the team can make meaningful progress. They also share their favourite parts of the new version.

About the show

REWORK — 37signals. Jason Fried and David Heinemeier Hansson on running 37signals: building Basecamp, staying small on purpose, and doing business without the playbook.