We'll do it live
REWORK · 5 Aug 2026 · Episode 198
About this episode
Why 37signals has been running live product demos and Q&A sessions with real customers since the Basecamp 5 launch. Jason and David explain what makes the format work and why being accessible and unafraid of your customers is an underrated advantage.
About the show
REWORK — 37signals. Jason Fried and David Heinemeier Hansson on running 37signals: building Basecamp, staying small on purpose, and doing business without the playbook.
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