What's the worst that could happen?
Most entrepreneurs spend more time worrying about what could go wrong than finding out. Jason and David walk through how 37signals approaches experiments, why lowering the stakes on most decisions makes them better, and how letting go of outcomes is both a discipline and a strategy.
Most entrepreneurs spend more time worrying about what could go wrong than finding out. Jason and David walk through how 37signals approaches experiments, why lowering the stakes on most decisions makes them better, and how letting go of outcomes is both a discipline and a strategy.