Make

Visual automation connecting hundreds of apps.

Overview

Make (formerly Integromat) is a powerful visual platform for designing, building, and automating workflows. It allows users to connect various applications and services without writing code, enabling seamless data transfer and task execution.

Key Features

Intuitive drag-and-drop interface for workflow creation Extensive library of pre-built app connectors Advanced logic and conditional routing capabilities Real-time data processing and execution history API integration for custom connections

Best For

Entrepreneurs, small to medium-sized businesses, marketing teams, IT departments, and individuals seeking to automate repetitive tasks and integrate disparate systems.

Pricing Model

Freemium

Strengths

Make offers unparalleled visual clarity for complex workflows, robust error handling, and a highly flexible architecture. Its ability to create intricate scenarios with multiple conditional paths sets it apart from simpler automation tools.

Limitations

The learning curve can be steep for absolute beginners due to its advanced features. Pricing can become significant for high-volume transactions or very complex scenarios.

Real Use Cases

Automating lead qualification by pulling data from web forms, enriching it with CRM data, and sending alerts to sales teams. Synchronizing customer data across an e-commerce platform (Shopify), an email marketing tool (Mailchimp), and an accounting system (Xero).

Why It Matters for Businesses

Make empowers businesses to significantly reduce manual effort, improve operational efficiency, and ensure data consistency across their tech stack. It enables faster innovation and resource reallocation to strategic initiatives.